Because we believe in what we do so strongly, I am willing to allow you to explore the possible benefits and merits of our services without cost or obligation. I am offering you the opportunity to contact me by phone so we can have a pleasant non-threatening off-the-clock dialogue, where I will explain what we do and how we do it.
We will be able to discuss the various types of marketing programming our various clients have asked us to formulate for them. I’ll answer any and all questions you may have, even the hot potato ones; is e-mail still an effective way to generate leads and the best way to quickly differentiate yourself from the competition.
You’ll be delighted to know that our services, if you decide they are right for you and your business, are offered on the most appealing basis possible. Simply put, our marketing mentoring and training program is 100% guaranteed. It either produces or you don’t pay.
When we coach business owners to become better marketers, we don’t ask for a long term commitment. We ask you to allow us to mastermind marketing programs that are long term, enduring and sustainable, but your obligation is on a month to month basis. Any month or any quarter you decide that what we are doing for you doesn’t have merit, or after the start up period, isn’t making you demonstrably more money than it is making you, you can simply give us 30 days advance notice and say “Michael, I am really pleased with what you are doing, but I don’t want to go any further,” and we will stop. No questions, no hard feelings. On the downside your maximum risk is one month.
When we conduct consulting projects, we take almost all the risk. We ask for a very small monthly retainer and ask for a share in the profits we generate for you. We only get paid when we produce results and then only when the money is in your bank account.
What’s more our fee structure is designed with small business in mind, so we won’t break you in the process of building your business. If you need our help, we are here for you at a cost you can afford.
Our approach is flexible so you decide the best way for us to help you build your profits and revenues.
Whether you decide to go forward with us or not, we might from time to time nudge you in a nurturing way, because about 90% of the businesses who contact us, really could use our help. Their businesses could handle 10%to 15% more clients, without increasing overhead. This of course translates into 10-15% more bottom line profit.
My partner and I have built and run 5 businesses between us, so we know what it is like to have to cover overhead and to have capacity to fill. We have both experienced coming to the end of the day and knowing that we had the capacity to do more business, but just didn’t fill it. That’s revenue you can never reclaim.
We can show you how to make your business operate more efficiently and profitably. We are skilled at quickly developing practical low cost marketing programs to acquire new customers and turn them into on-going streams of revenue, re-activating old clients and in getting referrals from clients and suppliers.
We are skilled at developing advertising and mailing programs that quickly pay for themselves in new business.
We are also skilled in showing business owners how to get free publicity and become recognized experts in their fields, so that they figure prominently in the hearts and minds of influential people in their community.
From experience, we probably have answers to many of the questions that have been gnawing away at you for years. The kind of questions that wake you at four in the morning.
As I said earlier, it would be my privilege to answer as many of them as I can at my risk, not yours. After spending 30 to 60 minutes with me on the phone, you make a decision. You can embrace what I have to say, and try us out for a month or two, or you can take what I have told you and let it percolate for a while. I guess, what I am saying, is that I think you owe it to yourself, to get more information, and I respectfully believe we’ve got that kind of information to offer.
Anyway this has been a long letter. To summarize, if you have been thinking about embracing a program of effective marketing and advertising, of low risk marketing and effective public relations, we can probably be extraordinarily useful.
I would like to talk about it with you. I am up early and spend much of my time out of the office. You can reach me anywhere I am by dialing this number, 416-204-0352. I am usually available until about 6.30 pm most evenings. I know most business owners have their hands full during the day, so feel free to call early in the morning, or after 5.00pm .
Yours truly,
Michael Hepworth
Revenue Growth Strategist
P.S. To help you get some familiarity with the way we think, follow this link to our articles that we have written for various journals and newspapers. If you prefer, you can also listen to some of our public presentations . If we don’t get together, I hope these help you. Thank you for your time, I know you are busy, and this has been quite a long letter. I appreciate the valuable time and attention you have given me, whether you call me or not.
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